Lulu Davis

My name is Lulu Davis and I have been running Incendia Music for almost nine years. I spend my days running the business and actively working as an artist manager, publicist and a consultant. I started managing my first ever client at the age of 19 in my University Halls. I spent all-nighters making press packs on Photoshop, sending (mostly unanswered) emails to labels, promoters, festivals and hustling away to get mine and my clients’ names out there.

Why Your Band Can’t Find A Manager

The topic of management comes with a lot of implications and considerations, and there are […]

Future-Proof Your Music Career

What does ‘future-proofing your career’ mean? Whether you’re an artist trying to make a career […]

Top tips for self-managing your band

Congratulations and welcome, you’ve been appointed as your band’s manager! It’s common practice for a […]

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Why WaterBear?

Tardigrade (AKA Water Bear)

  • Micro-animal that is found everywhere, in all extreme climates
  • The most resilient creature known to humanity. Survives and adapts to its surroundings
  • This resilience and ability to adapt and survive inspires us in everything we do